Jaffa wanted to reignite the debate around its baked good heritage.

So we planted a Jaffa exhibit at the adorable Bermondsey Biscuit Museum. Only for Jaffa to issue the museum with a ‘cease & desist’. And finally settling the legal battle by opening a dedicated ‘Cake Wing’ to safely exhibit Jaffas at the Biscuit Museum.

If you’re unemployed and enjoy daytime TV you may have spotted the campaign on This Morning or even Lorraine.

Concept and execution.

Creative : Jodie Trussler & Charlie Haar