Every year Nationwide gives its members £100 on Fairer Share Day. This year Nationwide wanted that money to go further on the things their members loved. And who doesn’t love a cheeky secondhand bargain? So we hid 100 pieces of designer in vintage shops across the UK for a fraction of their original prices. Supreme skateboards, Chanel sunglasses, a Burberry checkers board, you get the gist.

All resulting in two shoppers getting in a scrap over a pair of Miu Miu trainers. What a success.

Concept and execution.